Business Details
Emergency
services
Your Trusted HVAC Partner in Madison, WI
Forward Heating & Cooling was founded on the core values of integrity, hard work, and reliability, which continue to shape our reputation in southern Wisconsin. We prioritize customer satisfaction through personalized service, leveraging decades of combined experience in residential and commercial HVAC solutions. Our team specializes in furnace repair, air conditioning installation, geothermal systems, and 24/7 emergency services, ensuring tailored solutions for every client. Backed by partnerships with industry leaders like Carrier, we offer energy-efficient products and financing options to meet diverse needs. Our service agreements provide annual maintenance, parts discounts, and priority emergency support, maximizing system longevity and efficiency.With a focus on community and word-of-mouth referrals, we maintain a customer-centric approach, treating every project as an opportunity to strengthen trust. Our technicians are trained to diagnose and resolve issues promptly, minimizing downtime and ensuring comfort year-round. By combining technical expertise with a commitment to transparency, we aim to exceed expectations in every interaction. Whether addressing urgent repairs or planning system upgrades, our goal is to deliver dependable, cost-effective solutions that align with our clients' priorities. This philosophy has solidified our position as a trusted partner for HVAC needs in Madison and South Central Wisconsin.
Services
Furnace Repair
Air Conditioning Installation
Geothermal Systems
Emergency HVAC Service
Carrier Products
Highlights and features
- We offer 24/7 emergency HVAC service for urgent needs.
- Our technicians are trained in Carrier systems and geothermal technology.
- We provide 10% savings on parts and labor through service agreements.
- We guarantee accurate diagnostics and transparent repair estimates.
- Our team includes award-winning HVAC professionals with state competition recognition.
Associations and certifications
- International Ground Source Heat Pump Association
- Waterfurnace International
Services
Furnace Repair
Our certified technicians provide rapid diagnosis and repair of furnace systems, minimizing downtime during cold weather. We service all major brands and prioritize energy efficiency improvements. Emergency repairs are available 24/7 to restore comfort quickly for residential and commercial clients.
Air Conditioning Installation
We install high-efficiency Carrier air conditioning systems tailored to your space's cooling demands. Our process includes load calculations, ductwork assessment, and smart thermostat integration. Financing options are available to make upgrades affordable for homeowners and businesses.
Geothermal Systems
Forward specializes in geothermal system design and installation, leveraging underground heat exchange for sustainable climate control. We coordinate with loop contractors and offer maintenance plans to optimize system performance and longevity in Wisconsin's climate.
Emergency HVAC Service
Available 365 days a year, our emergency service addresses urgent heating and cooling failures. Technicians carry common replacement parts and use diagnostic tools to resolve issues efficiently, preventing further system damage and discomfort.
Service Agreements
Annual maintenance agreements include two system checkups, 10% discounts on repairs, and priority scheduling. Regular tune-ups improve efficiency, extend equipment lifespan, and help maintain manufacturer warranties for HVAC systems.
People
Sam Jones
Owner
HVAC expert with apprenticeship training, Wisconsin state competition winner, and Carrier-certified technician. Focuses on technical excellence and customer education.
Alison Jones
Co-Owner
UW-Madison graduate managing operations and client relations. Emphasizes community values and personalized service in business operations.
Questions
What HVAC services do you offer?
We provide furnace repair, air conditioning installation, geothermal systems, emergency services, and maintenance agreements for residential and commercial clients.
Do you offer 24/7 emergency service?
Yes, our technicians are available 24 hours a day, 7 days a week for urgent heating and cooling repairs.
Is financing available for HVAC upgrades?
Yes, we offer Carrier credit card financing options with special promotions and flexible payment terms for approved applicants.
What areas do you serve?
We serve Madison, Middleton, Fitchburg, and surrounding communities in South Central Wisconsin.
Do you work with Carrier products?
Yes, we're authorized Carrier dealers offering their full line of heating, cooling, and air quality systems with expert installation.
What are service agreements?
Our agreements include annual maintenance visits, 10% discounts on repairs, and priority emergency service scheduling to maximize system performance.
