Business Details
50+ Years
experience
Trusted Manufacturer Representatives in Upstate New York
Founded in the 1940s, Empire State Associates has established itself as a trusted leader in representing manufacturers within the plumbing and HVAC industries. Our commitment to excellence is rooted in fostering strong relationships with contractors, builders, and architects to drive demand for our partners' products while prioritizing the needs of our wholesale distributors. With decades of collective experience, our team delivers personalized service through on-site consultations and continuous training, ensuring we meet evolving industry standards.We pride ourselves on maintaining the highest level of trust and integrity in every interaction, supported by a workforce instrumental to our sustained growth. Our extensive reach across Upstate New York underscores our dedication to connecting quality manufacturers with the markets they serve.
Services
Plumbing Product Representation
HVAC Equipment Sales
Architectural Consultations
Distributor Partnerships
Product Training
Details
- Year established: 1940
Highlights and features
- We represent leading plumbing and HVAC brands with decades of industry expertise.
- Our team provides on-site consultations with architects and engineers statewide.
- Extensive product knowledge supported by continuous training and certifications.
- Dedicated to wholesale distributor partnerships as the core of our business model.
- Proven track record serving Upstate New York markets since the 1940s.
Services
Plumbing Product Representation
We represent leading plumbing manufacturers, offering comprehensive product lines for residential and commercial applications. Our team provides technical expertise and market insights to connect distributors with innovative solutions. With decades of industry experience, we ensure optimal product selection and customer satisfaction.
HVAC Equipment Sales
Our HVAC product representation includes cutting-edge heating and cooling systems for diverse applications. We partner with top manufacturers to deliver energy-efficient solutions tailored to project requirements. Our specialists provide technical support and product education to maximize system performance.
Architectural Consultations
We facilitate direct engagement between manufacturers and architectural firms through on-site consultations. Our team assists in specifying products that meet design intent and performance standards. This collaborative approach ensures seamless integration of plumbing and HVAC systems in construction projects.
Distributor Partnerships
We prioritize strengthening relationships between manufacturers and wholesale distributors as the foundation of our business model. Our services include product training, marketing support, and market analysis to enhance distributor capabilities and drive mutual growth.
Product Training
Our training programs cover product specifications, installation best practices, and application guidelines for plumbing and HVAC systems. We equip distributors and contractors with the knowledge to effectively market and implement manufacturer solutions, ensuring long-term customer satisfaction and technical proficiency.
People
Bill Frenzel
Principal - Outside Sales
With 39 years of industry experience, Bill Frenzel manages Syracuse and surrounding territories, leveraging deep product knowledge to support distributors and contractors across central New York.
Bill Norris
Principal - Outside Sales
A 32-year veteran of the plumbing industry, Bill Norris oversees Albany and Hudson Valley markets, combining technical expertise with relationship-building to drive distributor success.
Adam Frenzel
Principal - Outside Sales
Adam Frenzel brings 18 years of experience managing Rochester-area accounts, offering specialized knowledge of plumbing and heating product lines to meet evolving customer needs.
Troy Morgan
Plumbing & Heating Technical
With 35 years in the plumbing industry, Troy Morgan provides technical expertise for western New York markets, supporting contractors with product applications and system optimization.
Scott Phinney
Office Manager
Scott Phinney oversees daily operations with 32 years of industry experience, ensuring seamless coordination between manufacturers, distributors, and field teams across Upstate New York.
Questions
What regions do you serve?
We represent manufacturers throughout Upstate New York, covering territories from Buffalo to Albany and all areas in between.
Which industries do you specialize in?
Our expertise focuses on plumbing and HVAC products for residential, commercial, and industrial construction projects.
How can I request product information?
Contact your local representative or email us directly for technical specifications, pricing details, and application guidance.
Do you offer technical support?
Yes, our team provides on-site consultations and technical assistance for product selection, installation, and system optimization.
What manufacturers do you represent?
We partner with leading brands like A.O. Smith, Fernco, Charlotte Pipe, and Viega. Visit our manufacturers page for a complete list.
How do you support distributors?
We strengthen distributor capabilities through product training, market analysis, and collaborative sales strategies tailored to local needs.
